Branding and Packaging Design
Project Brief
I was commissioned by the client to design the product branding, from naming the product series, photoshoot and video production to the whole visual look on social media.
Meaning
"Tawbah" (Arabic: توبة or Malay : Taubat) is the Islamic concept of repenting to God due to performing any sins and misdeeds.
"Sejadah" is the prayer mat we use for our prayer/solat.
Ideation, Brand Identity & Visual Development, Photo Shoot, Video Editing, Digital Mockup, Social Media by Ahmad Farik
Product
The illustration were exclusively hand-drawn by the artist : Zanubah Hamzah using pencil colours on paper and later digitized to be printed on fabric. The products were all locally made, printed and sewn in Malaysia.
The prayer mat comes in 3 colours : Purple, Red & Green.
It also comes in a gift box : Sejadah, pouch, zikr counter, and Yassin.
Social Media Design
Instagram | Shopee
2022 © Ahmad Farik Karim
Product & illustration owned by the artist : Zanubah Hamzah
